burning
man

Burning Man Project

Assignment:

"Develop a rebranding and introduction campaign for Burning Man in the Netherlands. The project focuses on translating the ten core principles of Burning Man into a visual identity and campaign that feels authentic, experimental, and rooted in analogue creation. The campaign should introduce Burning Man to a new audience while preserving its original values. Based on research, create a strong concept, visual language, and campaign direction, and apply this across multiple media outputs."

Tasks for the Project:

- Conducting research into Burning Man, its ten principles, and the target audience
- Developing a visual identity including logo and analogue-built mascot
- Creating a campaign concept with a clear narrative and hashtag
- Designing social media campaign assets (Instagram ads and mockups)
- Producing static print materials including Abri posters
- Designing a landing webpage for Burning Man Netherlands
- Creating motion design outputs including a campaign clip and animated poster

Research & Exploration


This section highlights the initial research phase, focused on understanding Burning Man and its ten core principles, as well as how these values can be translated into a Dutch context. By analyzing the target audience, exploring themes like community, self-expression, and radical inclusion, and studying both visual and cultural references, a clear direction for the project was established. Moodboards, material experiments, and early concept sketches supported the development of a strong visual and conceptual foundation.

Experimental Phase


This section shows a series of visual experiments exploring how to translate Burning Man’s principles into a strong and engaging visual language. Different styles and techniques were tested, focusing on composition, material use, and overall impact. These variations helped refine the tone of the project and determine which direction best captured the balance between authenticity, experimentation, and the analogue character of the concept.

Final Product


The final outcome is a mixed-media campaign that combines analogue-built elements with digital motion design to create a distinctive and immersive visual identity. The concept centers on translating the ten principles of Burning Man into a raw and expressive visual language, using handcrafted materials and experimental techniques. By combining physical textures, constructed forms, and motion in After Effects, the project captures the balance between authenticity and experimentation. The mix of motion, material, and atmosphere strengthens the overall concept and results in a cohesive and recognizable campaign identity.