Artis
festival
City Campaign Project: Hamburg
Assignment:
"Develop a creative concept and campaign for the Aardbewonersfestival at ARTIS, centered around strengthening the connection between humans and nature. The campaign should communicate the idea of shared existence between all living beings in an accessible and engaging way. Based on research, define a clear theme, visual identity, and campaign direction that aligns with ARTIS’ mission while appealing to both children and parents. The concept should be translated into a cohesive set of online and offline deliverables."
"Develop a creative concept and campaign for the Aardbewonersfestival at ARTIS, centered around strengthening the connection between humans and nature. The campaign should communicate the idea of shared existence between all living beings in an accessible and engaging way. Based on research, define a clear theme, visual identity, and campaign direction that aligns with ARTIS’ mission while appealing to both children and parents. The concept should be translated into a cohesive set of online and offline deliverables."
Tasks for the Project:
- Conducting research into ARTIS, the Aardbewonersfestival, and the target audience
- Developing a campaign concept with a clear theme and slogan
- Designing a visual identity based on the selected theme
- Creating a campaign poster (static or animated)
- Designing social media content (static and motion)
- Producing a campaign video for digital platforms
- Developing a concept and visual proposal for a workshop or activity
- Creating supporting materials such as storyboards, sketches, and concept development
- Conducting research into ARTIS, the Aardbewonersfestival, and the target audience
- Developing a campaign concept with a clear theme and slogan
- Designing a visual identity based on the selected theme
- Creating a campaign poster (static or animated)
- Designing social media content (static and motion)
- Producing a campaign video for digital platforms
- Developing a concept and visual proposal for a workshop or activity
- Creating supporting materials such as storyboards, sketches, and concept development